What i like about this music video is that its simple. Its not often now that you have many videos that are pretty much close ups of the artists singing. Or not all the way through. I like the one above because it also builds up. And the effect of the art behind them is good to. I noticed the girl half way through the video is in a green section of the painting. And referring to the theme of the song, maybe the green stands for jealousy or something along those lines. Or maybe the colour green stands for something in this video.
Adele's video is recorded at home. Again something simple. Because it is at home, its a place that she feels comfortable in. Also in this video, we see Adele singing. Its bright and clear and in a few of the shots like the one you see in the picture, as she sings, its almost as if she is thinking as she looks away from the camera. Maybe this is used because of the idea of the song.
Choosing the right location to shoot your video can be tricky. It can be extremely expensive to hire a studio, and you might need film permits to film in certain places. Even the London Underground charges over £300 for a two-hour permit, so once again, you need to ask around and be innovative when finding places to film. Filming outside can often be free, but be prepared to deal with the unpredictability of the weather, and even worse, the public. A video camera can do funny things to even the most respectable of men.
Pick somewhere that means something to you, that is relevant to your music. I recently saw Gummo and Buffalo 66, two outstanding films that were both shot by directors in the places they grew up. They were both deeply connected to their environments, they understood their surroundings, and they could see the odd and subtle beauty in each scene making them extremely personal and moving films. I'm not saying you have to go out there and become the next Harmony Korine, but just think about what you're trying to say in the locations you choose. Resist the temptation to shoot in your dad's garage just because it's easy and free.
Once you have a location, the day of the shoot is surely what it’s all about. This is where your vision is realised, legends are born, and stars shine bright (or self implode). The adrenaline will be pumping, everything will go wrong, nothing will happen on time, but just make the most of it and be ready to react to all the changes.
You see how the smoky underground room and soft lighting really helps create that 1920's atmosphere? With a couple of vintage effects added in the edit, the final product captures all the things Louise was looking for.
In the research above, it shows why choosing certain places is good, depending on the style and type of music you want the the video for. The website continues to go on about the fact that sometimes, video footage isn't always good for your music video. Maybe the music is something light and bouncy, you could always go for an animation.
Even if its a basic animation that is of stick men. To get the perfect video, a person must always decide what type of music they have and work around that.
No comments:
Post a Comment